As a member of the Biosolutions team, I learned the business at a granular level. That knowledge enabled me to develop a branding and marketing plan that truly captured the essence and voice of the company. 

We started with a logo, then developed a plan to systematically update their library of forms and documents. Biosolutions relies on chains of custody, samples submission forms, and instructional documents, among others.

The first step is planning. We developed a plan for refreshing their brand, starting with their logo. We also developed a marketing calendar to promote their brand and ensure holiday closures were announced.

While developing our plan for refreshing their brand, we also developed logo options for the client to choose from. The logo and color palette determine the aesthetic feel for the rest of the brand collateral.

We provided quite a few logo design options with a variety of looks, all centered around their primary business of water.

With a plan and logo options in place, we presented to the client and settled on a final logo. With a logo in hand, we set about refreshing their corporate collateral with an emphasis on updating the most used forms first. 

We designed business cards, digital and print stationery, and numerous PDF documents, including fillable forms for easier client use and a more professional image.